Privacy policy

Privacy & Cookie Policy

Last updated: October 13, 2025

Effektgruppen Shop (“we”, “us”, “our”) operates this store and website, including all related information, content, features, tools, products and services (the “Services”). Effektgruppen Shop is powered by Shopify, which enables us to provide the Services to you.

This Privacy & Cookie Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

By using our Services, you acknowledge that you have read and understood this Privacy & Cookie Policy.

1. Personal Information We Collect

We collect and process personal information that identifies or can reasonably be linked to you. This includes:

  • Contact details: name, billing and shipping address, phone number, and email.

  • Payment information: payment method, card details, transaction data.

  • Account information: username, password, preferences, order history.

  • Communications: messages, feedback, or inquiries you send us.

  • Device and usage information: IP address, browser, operating system, pages viewed, and interaction data (collected via cookies and analytics tools).

We collect this information directly from you, automatically when you use our Services, or from third parties such as payment processors and delivery partners.

2. How We Use Your Personal Information

We process your personal information for the following purposes and under the following legal bases (as defined in GDPR Article 6):

Purpose Legal Basis
To provide and deliver products and services, process orders, manage accounts Performance of a contract (Art. 6(1)(b))
To communicate with you, including customer service and order updates Performance of a contract / Legitimate interest
To send marketing and promotional messages Consent (Art. 6(1)(a))
To improve our Services, user experience, and website performance Legitimate interest (Art. 6(1)(f))
To comply with legal obligations (e.g., accounting, tax) Legal obligation (Art. 6(1)(c))
To detect and prevent fraud or misuse Legitimate interest / Legal obligation

You may withdraw your consent to marketing at any time by clicking “unsubscribe” in our emails or contacting us at info@effektgruppen.se.

3. Cookies and Similar Technologies

We use cookies and similar tracking technologies to:

  • enable website functionality,

  • analyze traffic and performance, and

  • personalize content and ads.

You can manage or disable cookies in your browser settings. For detailed information, see our [Cookie Policy] (or continue here if no separate page).

4. How We Share Personal Information

We may share personal information with:

  • Shopify, which hosts our e-commerce platform and processes data as a processor and, for some functions, as an independent controller;

  • Payment processors (e.g., Shopify Payments, PayPal, Klarna) to process transactions;

  • Delivery and logistics partners to ship orders;

  • IT, analytics, and marketing service providers who support our operations;

  • Public authorities where required by law or in response to legal requests;

  • Business transferees in case of merger, acquisition, or reorganization.

All service providers are bound by confidentiality and data protection agreements in line with GDPR requirements.

5. Relationship with Shopify

Our store is hosted by Shopify. Shopify collects and processes personal information about your use of the Services to provide and improve the platform.
Shopify may act as a processor or independent controller for certain processing.
For more information, see Shopify’s Privacy Policy and Shopify Privacy Portal.

6. International Data Transfers

We may transfer personal information outside the EU/EEA or the UK.
Where such transfers occur, we rely on appropriate safeguards such as the EU Standard Contractual Clauses (SCCs) or other legally recognized mechanisms to ensure adequate protection.

7. Data Security and Retention

We use technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction.

We retain personal information only as long as necessary for the purposes stated above or as required by law (e.g., accounting and tax obligations).

8. Your Rights (GDPR)

If you reside in the EU/EEA or UK, you have the following rights regarding your personal information:

  • Access: obtain confirmation and a copy of your personal data;

  • Rectification: request correction of inaccurate or incomplete data;

  • Erasure: request deletion of data (“right to be forgotten”);

  • Restriction: limit processing under certain conditions;

  • Portability: receive your data in a machine-readable format;

  • Objection: object to processing based on legitimate interests;

  • Withdrawal of consent: withdraw consent at any time for marketing or other purposes based on consent.

To exercise your rights, please contact us at info@effektgruppen.se.
You also have the right to lodge a complaint with the Integritetsskyddsmyndigheten (IMY), the Swedish Data Protection Authority: https://www.imy.se.

9. Children’s Data

Our Services are not directed to or intended for children under 18. We do not knowingly collect personal data from minors. If you believe your child has provided data to us, please contact us to have it deleted.

10. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. We will post the revised version on this page with an updated “Last updated” date.

11. Contact Us

If you have questions about this Privacy & Cookie Policy or wish to exercise your data protection rights, please contact us at:

Effektgruppen Shop
Harmonigatan 10
854 63 Sundsvall, Sweden
📧 info@effektgruppen.se
📞 +46 60 668888

For the purposes of data protection laws, Effektgruppen Shop is the data controller of your personal information.